Client: Demantri
Partner Agency: Tritern Software
Campaign Focus: Establishing Credibility & Driving Conversions via Webinar Marketing
The Challenge
Commenda.io faced challenges in generating leads for their branding and educational webinar campaigns. Despite valuable content and a clear value proposition, their efforts weren’t reaching the right people or driving sign-ups at scale. They needed support in building an effective system to generate consistent, cost-efficient leads.
The Meta Ads Solution
Tritern Software planned and executed a focused Meta Ads campaign to drive webinar sign-ups. We didn’t just launch ads—we handled the entire process, from creative development to CRM setup, ensuring that every lead was tracked and actionable.
Key Steps We Took:
Precise Targeting:
Reached global decision-makers with tailored audience segments on Meta.
Ad Creative Development:
Built high-performing creatives that highlighted the value of Commenda’s webinars.
Direct Registration Funnel:
Created a seamless user journey from ad click to sign-up.
HubSpot CRM Integration:
Connected the registration forms with HubSpot to automatically sync leads and track engagement.
Meta Pixel Integration:
Installed remarketing pixels to enable future engagement campaigns and build custom audiences.
Offline Conversion Tracking:
Enabled tracking of offline actions (like meetings booked) back to Meta for accurate ROI analysis.
Full Campaign Management:
Managed all aspects of the campaign—from launch to reporting and post-campaign insights.
Performance Highlights (Over 6 Months)
| Metric | Result |
|---|---|
| Ad Spend (Meta) | $2,617 |
| Webinar Registrations | 287 |
| Cost per Lead (CPL) | $9.12 |
| Estimated SQL Conversion Rate | ~8% |
Results & Impact
With strategic targeting and HubSpot-powered lead tracking, Commenda.io was able to:
- Generate 287 qualified leads through Meta at a low CPL of $9.12
- Track lead engagement through HubSpot and measure downstream sales opportunities
- Identify market interest zones based on registrant profiles and activity
- Fuel a sales pipeline with an estimated 8% conversion into sales-qualified opportunities