Partner Agency: Demantri
Client Industry: Fintech Company
Services: B2B Cold Email, ABM, LinkedIn Outreach, Manual Lead Sourcing
The Challenge
The fintech company—a US-based B2B platform offering digital financial infrastructure and automation tools—was on a mission to expand into international markets. Serving mid-sized enterprises and financial service providers, their solutions help streamline payments, compliance, and back-office operations.
However, with limited brand presence outside the U.S., they needed a consistent pipeline of qualified leads through outbound marketing. Traditional prospecting tools fell short in identifying decision-makers within niche verticals and emerging markets. To scale effectively, the company required a personalized, intent-driven outbound strategy designed to generate meaningful conversations, establish credibility, and drive conversions at the enterprise level.
The Strategy
Demantri designed and executed a high-precision outbound strategy that combined human intelligence with scalable outreach:
Account-Based Marketing (ABM)
We identified and prioritized high-value accounts based on firmographic data, buying signals, and strategic alignment with their ideal customer profile.
Manual Lead Sourcing
To overcome the limitations of automated tools, our sourcing team manually built verified lead lists—focusing on key decision-makers in niche verticals and hard-to-reach markets.
Localized Cold Email Copy
Created custom email sequences tailored to regional nuances and pain points, crafted to start high-quality conversations rather than mass outreach.
C-Level LinkedIn Outreach
Ran personalized LinkedIn campaigns targeting C-suite and departmental heads, optimized for connection-to-conversation flow.
Deliverability Infrastructure
Implemented Mailineers’ Tru-Warm solution to build domain reputation, manually warm up sending infrastructure, and maximize inbox placement from the outset.
The Results
Starting with a targeted batch of 2,000 cold emails, the campaign achieved a 40% open rate and a 6–7% reply rate. Over 200 link clicks were generated, resulting in one confirmed deal. Account-based engagement increased 10x, dramatically expanding reach to key decision-makers.
| Metric | Before Campaign | After Campaign |
|---|---|---|
| Emails Sent | 200+ | 2,000+ |
| Open Rate | 5-6% | 40% |
| Reply Rate | 1% | 6-7% |
| Link Clicks | 0 | 200+ |
| Deals Closed | 0 | 1 |
| ABM Engagements | ~5 | 50+ |
The Impact
- Email volume scaled by over 10x without deliverability issues
- Open rates increased 7x, improving brand visibility
- Reply rates grew 6x, creating high-quality lead flow
- Link clicks went from zero to over 200, reflecting stronger interest
- First outbound deal closed, proving campaign viability
- Targeted ABM engagement expanded significantly, building long-term pipeline
Outcome
Demantri’s outbound strategy not only helped the fintech company achieve initial traction but also laid the foundation for predictable pipeline growth. With a blend of smart targeting, human-led sourcing, and intent-driven messaging, the company gained visibility among global decision-makers and closed its first outbound deal—paving the way for ongoing success.