Paid media pulls in a little over 30% of verified closed-won revenue for most B2B teams, but plenty of companies still bleed cash because their PPC strategy is pointed in the wrong direction.

Most marketers are busy testing the latest tools, tweaking ads, or jumping on new trends. But here’s what’s quietly outperforming them all in 2026: Webinars.

Building a strong sender reputation is one of the important steps in achieving high email deliverability. Whether you’re setting up a new domain or reviving an inactive account, the way you warm up your emails plays a crucial role in how Internet Service Providers (ISPs) perceive your messages.

TL;DR: If your sales happen over calls, demos, or meetings, feeding offline conversion data back into ad platforms like Google, Meta, and LinkedIn helps your campaigns learn faster, target better, and generate higher ROI.

TL;DR: AEO helps your content appear in voice assistants and AI answers, AIO ensures AI tools like ChatGPT can understand and cite your content, GEO gets you featured in AI search overviews even without top rankings, and SXO focuses on user experience to boost engagement and conversions. Together, they future-proof your SEO strategy in an AI-first world.

TL;DR: This guide helps startup founders build an effective LinkedIn outbound system by refining their ICP, optimizing profiles, writing concise, relevant messages, and using LinkedIn strategically alongside cold email to build meaningful prospect pipelines and generate high-quality leads.

TL;DR: This playbook equips startup founders to master cold email in 2025, from securing deliverability (SPF, DKIM, DMARC, warm-up) to crafting short, personalized messages that target the right ICP. It emphasizes infrastructure first, copy second, and shows how precision in sourcing, messaging, and tracking can drive high reply rates and an early sales pipeline, without relying on inbound or paid ads.