Client: Tech Startup
Partner Agency: Demantri
Focus: Establish Credibility, Drive Conversions Through Webinars
The Challenge
The tech startup is a UK-based B2B technology company that provides digital financial infrastructure, including payment automation, compliance workflows, and embedded finance solutions. Its platform is designed to support mid-sized enterprises, SaaS providers, and financial service firms aiming to modernize operations and scale efficiently.
As the company looked to expand into international markets beyond the UK, it faced a critical challenge: limited brand visibility, no established presence in target regions, and minimal recognition among decision-makers. With no warm audience or inbound traction, building a consistent pipeline of qualified leads required a personalized outbound strategy—one that could create meaningful, trust-based conversations across geographies and industry segments.
The Strategy
Demantri launched a performance-driven, multi-channel webinar marketing engine focused on pipeline creation—not just sign-ups.
Ad Channel Mix
Campaigns ran across LinkedIn, Meta (Facebook + Instagram), Google Display, X (Twitter), and Reddit to cover all relevant buyer touchpoints.
Localized Creatives
Creative assets were localized by region—custom content, CTAs, and messaging were crafted to drive meaningful engagement.
Cold Email Outreach
Targeted cold email campaigns reached decision-makers in parallel, generating direct interest and registration from ICP accounts.
Audience Intelligence & Retargeting
Built segmented remarketing flows for engaged visitors and past registrants—turning passive interest into conversions.
A/B Testing Framework
Continuously tested ad creatives, CTA formats, and copy to optimize for CPL and lead-to-meeting conversion rates.
Post-Webinar Engagement
Follow-up sequences via email nurtured registrants into meetings with timely updates and relevant content.
Results (6-Month Snapshot)
| Metric | Performance |
|---|---|
| Total Ad Spend | $37,972 |
| Leads Generated | 1,911+ |
| Average CPL | $19.87 |
| Estimated Closure Rate | 8% |
| B2B Opportunities Created | 100+ |
| Cold Email-Driven Results | 50+ |
Conversion Highlights
- Webinar campaigns across 5 platforms delivered over 1,900 leads
- ~8% of leads converted to closed-won or late-stage opportunities
- ~5.2% turned into qualified B2B conversations from 100+ engaged companies
- Revenue Impact: Over $200K attributed directly to webinar-driven acquisition
The Impact
Demantri helped the tech startup turn awareness into pipeline. With optimized targeting, human-driven cold outreach, and multi-touch engagement funnels, the tech startup achieved measurable traction across new international markets.
Every 8 out of 100 webinar signups became sales-qualified leads—fueling sustained growth beyond just campaign metrics.