Client: B2B HR Tech SaaS

Focus: Scale Organic Traffic, Capture High-Intent Non-Branded Search, Increase MQLs

The Challenge

The client is a US-based B2B technology company providing comprehensive HR, payroll, and compliance software tailored for mid-market enterprises. While their platform boasted high retention rates and strong product-market fit, their organic search presence was virtually non-existent for competitive, non-branded keywords.

They were over-reliant on expensive paid search (Google Ads) and actively losing organic market share to legacy competitors and review aggregators like G2 and Capterra. With Customer Acquisition Costs (CAC) rising, they needed a sustainable, long-term inbound strategy to build authority, outrank industry giants, and generate a predictable stream of highly qualified inbound leads.

The Strategy

Demantri launched a revenue-focused, full-funnel SEO strategy that prioritized capturing bottom-of-the-funnel (BOFU) searchers while building top-level domain authority.

Technical SEO & Site Architecture

Conducted a deep-dive technical audit to resolve crawlability roadblocks, fix indexing bloat, and improve Core Web Vitals. We restructured the website’s URL hierarchy to effectively funnel link equity from the homepage to critical product and feature pages.

Hub-and-Spoke Content Model

Shifted the content strategy away from generic posts to a structured "Hub and Spoke" model. We built comprehensive "Ultimate Guides" (Hubs) targeting broad industry terms, supported by dozens of deeply researched, long-tail articles (Spokes) targeting specific, high-intent queries (e.g., "automated payroll compliance for healthcare").

Competitor Intercept Campaigns

Created highly optimized, objective "Alternative to [Competitor]" and "[Client] vs. [Competitor]" comparison pages. This allowed the client to intercept prospects who were already in the evaluation phase and actively searching for new vendors.

High-Tier Link Building & Digital PR

Executed data-driven outreach campaigns to secure authoritative backlinks. By pitching proprietary HR data and thought leadership to top-tier business, SaaS, and HR publications, we rapidly increased the site's overall trust and Domain Rating (DR).

CRO for Organic Traffic

Traffic without conversions is a vanity metric. We implemented contextual lead magnets, ROI calculators, and sticky "Request a Demo" CTAs specifically tailored to the intent of each landing page, drastically improving the visitor-to-lead conversion rate.

Performance Highlights

Metric	Performance
Organic Traffic Growth	+340% (YoY)
New Top 3 Keyword Rankings	145
Monthly Organic Leads (MQLs)	210+
Domain Rating (DR) Increase	+18 Points
Organic Pipeline Generated	$850,000+

Conversion Highlights

BOFU Dominance: The newly launched "Competitor Alternative" pages drove a 12% conversion rate from organic click to demo request.
Search Prominence: Captured Google "Featured Snippets" for over 40 high-volume, complex HR compliance queries, establishing the brand as an immediate authority.
Cost Efficiency: The surge in high-quality organic leads allowed the client to scale back on low-performing paid campaigns, reducing overall Customer Acquisition Cost (CAC) by 45%.
Revenue Impact: Over $850K in verified sales pipeline was attributed directly to organic search acquisition within the first six months.

The Impact

Demantri transformed the client's website from a static digital brochure into a scalable organic revenue engine. By aligning technical excellence with a high-intent content strategy and authoritative link building, the HR tech firm broke its reliance on paid ads. They successfully established measurable traction against legacy competitors, securing a predictable, sustainable stream of sales-qualified leads that will continue to compound over time.